Prof. Abhigna Vaishnav - a faculty from the Department of Marketing is an MBA Gold Medalist from Gujarat University, pursuing her Ph.D. in the field of Consumer Behaviour. She has been associated with L J University for last 3 years and has got total 6 years of Experience in the Field of academics. She applies KYS (Know Your Student) teaching pedagogy and focuses on project-based study so that students get acclimatized with the upcoming professional career, as she believes Experience is the best teacher which gives you test first then the lesson.
Marketing Management, Consumer Behaviour, Customer Relationship Management, Service Marketing, Rural Marketing and International Marketing are the subjects that she undertakes. She has written research papers in the field of Retailing, Cross selling and Up-selling. She strongly believes A teacher must possess characteristics such as Empathy, Responsiveness and Reliability as these virtues are considered inevitable for the profession.